Understanding Zohran Mamdani's Style Statement: What His Suit Tells Us About Contemporary Masculinity and a Changing Culture.
Growing up in the British capital during the 2000s, I was always immersed in a world of suits. You saw them on City financiers rushing through the financial district. They were worn by dads in Hyde Park, playing with footballs in the evening light. Even school, a inexpensive grey suit was our required uniform. Historically, the suit has functioned as a uniform of seriousness, projecting power and professionalism—qualities I was expected to embrace to become a "man". However, before lately, my generation seemed to wear them less and less, and they had largely disappeared from my consciousness.
Subsequently came the incoming New York City mayor, Zohran Mamdani. He was sworn in at a closed ceremony dressed in a sober black overcoat, pristine white shirt, and a notable silk tie. Riding high by an innovative campaign, he captivated the public's imagination unlike any recent contender for city hall. But whether he was cheering in a hip-hop club or attending a film premiere, one thing was mostly unchanged: he was frequently in a suit. Relaxed in fit, modern with unstructured lines, yet conventional, his is a quintessentially professional millennial suit—well, as typical as it can be for a generation that seldom bothers to wear one.
"The suit is in this weird position," notes style commentator Derek Guy. "It's been dying a slow death since the end of the second world war," with the significant drop arriving in the 1990s alongside "the advent of business casual."
"It's basically only worn in the strictest settings: weddings, funerals, to some extent, court appearances," Guy explains. "It's sort of like the traditional Japanese robe in Japan," in that it "fundamentally represents a custom that has long retreated from everyday use." Numerous politicians "wear a suit to say: 'I am a politician, you can have faith in me. You should vote for me. I have legitimacy.'" But while the suit has historically signaled this, today it enacts authority in the hope of gaining public trust. As Guy elaborates: "Because we are also living in a liberal democracy, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a subtle form of performance, in that it enacts manliness, authority and even proximity to power.
Guy's words resonated deeply. On the infrequent times I need a suit—for a ceremony or formal occasion—I dust off the one I bought from a Japanese retailer a few years ago. When I first selected it, it made me feel refined and expensive, but its tailored fit now feels passé. I imagine this feeling will be all too familiar for many of us in the global community whose families come from other places, especially global south countries.
Unsurprisingly, the everyday suit has lost fashion. Similar to a pair of jeans, a suit's shape goes through trends; a specific cut can therefore characterize an era—and feel quickly outdated. Consider the present: more relaxed suits, echoing Richard Gere's Armani in *American Gigolo*, might be in vogue, but given the price, it can feel like a significant investment for something destined to be out of fashion within five years. But the attraction, at least in some quarters, endures: recently, department stores report tailoring sales rising more than 20% as customers "shift from the suit being everyday wear towards an appetite to invest in something special."
The Politics of a Mid-Market Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that retails in a moderate price bracket. "Mamdani is very much a product of his background," says Guy. "In his thirties, he's not poor but not extremely wealthy." To that end, his mid-level suit will appeal to the demographic most likely to support him: people in their thirties and forties, college graduates earning professional incomes, often frustrated by the expense of housing. It's exactly the kind of suit they might wear themselves. Affordable but not extravagant, Mamdani's suits arguably don't contradict his proposed policies—which include a rent freeze, constructing affordable homes, and free public buses.
"It's impossible to imagine Donald Trump wearing Suitsupply; he's a Brioni person," observes Guy. "He's extremely wealthy and was raised in that property development world. A power suit fits seamlessly with that elite, just as attainable brands fit naturally with Mamdani's constituency."
The legacy of suits in politics is extensive and rich: from a well-known leader's "controversial" beige attire to other world leaders and their suspiciously impeccable, tailored appearance. Like a certain British politician learned, the suit doesn't just clothe the politician; it has the power to characterize them.
The Act of Normality and A Shield
Perhaps the key is what one scholar refers to the "performance of banality", summoning the suit's historical role as a uniform of political power. Mamdani's particular choice taps into a deliberate modesty, not too casual nor too flashy—"conforming to norms" in an unobtrusive suit—to help him connect with as many voters as possible. However, some think Mamdani would be cognizant of the suit's military and colonial legacy: "This attire isn't neutral; historians have long noted that its contemporary origins lie in military or colonial administration." It is also seen as a form of defensive shield: "I think if you're a person of color, you might not get taken as seriously in these traditional institutions." The suit becomes a way of asserting legitimacy, particularly to those who might doubt it.
This kind of sartorial "code-switching" is not a new phenomenon. Indeed iconic figures previously donned three-piece suits during their formative years. Currently, certain world leaders have started exchanging their usual fatigues for a black suit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's public persona, the tension between insider and outsider is apparent."
The attire Mamdani chooses is highly symbolic. "Being the son of immigrants of Indian descent and a progressive politician, he is under scrutiny to meet what many American voters expect as a sign of leadership," notes one author, while simultaneously needing to navigate carefully by "not looking like an elitist betraying his distinctive roots and values."
Yet there is an sharp awareness of the double standards applied to who wears suits and what is read into it. "That may come in part from Mamdani being a younger leader, able to assume different identities to fit the occasion, but it may also be part of his diverse background, where code-switching between cultures, customs and clothing styles is typical," commentators note. "Some individuals can go unremarked," but when others "attempt to gain the authority that suits represent," they must meticulously navigate the codes associated with them.
Throughout the presentation of Mamdani's official image, the tension between belonging and displacement, insider and outsider, is visible. I know well the awkwardness of trying to fit into something not built for me, be it an inherited tradition, the culture I was born into, or even a suit. What Mamdani's style decisions make clear, however, is that in public life, image is never without meaning.